December 1, 2023


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Travis Kelce’s new enterprise enterprise isn’t a touchdown spot with Chiefs followers

3 min read
Travis Kelce BBQ

Total, Travis Kelce has a little bit of the Midas contact. The Kansas Metropolis Chiefs have had a formidable profession within the Nationwide Soccer League (NFL). Away from Arrowhead Stadium, he co-hosts a profitable podcast, and has additionally appeared Saturday Night time Stay And because of Taylor Swift, it is shifting into mainstream common tradition.

Nonetheless, this doesn’t imply that every thing he touches routinely turns into gold. The comparatively new enterprise enterprise is an instance of this actuality.

Kelce launched a line of refrigerated barbecue entrees, and as you would possibly count on, that did not go down nicely with Chiefs followers who know their high quality meat. The truth is, the quantity 87 was cleaned on charcoal on-line.

Let’s test it out.

Travis Kelsey BBQ
Travis Kelce speaks to the media throughout a press convention on Friday in Frankfurt, Germany. The ready takeaway obtained a chilly reception from Chiefs followers.
Alex Grimm/Getty Pictures

Kelce’s refrigerated meals get a chilly reception

In relation to modern-day Kansas Metropolis Chiefs, Kelce is among the hottest guys on the block. However that does not give him a clean test.

As native information station Fox4 KC reported, the tight finish is “making its manner into the barbecue business with a brand new number of chilled entrees.” These merchandise, bought completely at Walmart below the “Travis Kelce’s Kitchen” model, vary from burnt ends with macaroni and cheese to sausage and meatball marinara with peppers and onions.

Since Kansas Metropolis is thought for its barbecue, these are the choices that caught the eye of most Chiefs followers. More often than not, the reactions weren’t fairly.

“Walmart BBQ…. I believe you have already answered your query my pal,” Reddit person NoisePollutioner wrote Wednesday in a publish on the Chiefs subreddit asking if anybody had tried the product.

“TE could also be nice however I do not attempt frozen BBQ. I do not even belief the frozen meals Gordon Ramsay is promoting now. He is sort of shocked by the exhibits and eating places he owns, that he’ll signal as much as promote crappy frozen meals,” u/13mizzou added.

Elsewhere within the responses, person vVv-ThirdEye-vVv summed up a lot of the general sentiment, writing merely: “I like Travis, however I will not do that.”

Nonetheless, there have been some responses that checked out issues by a broader lens.

Reddit person thegreatgiroux defined: “This is not for us. It is for folks to attempt ‘KC’ BBQ everywhere in the nation. It may not be dangerous for them however it’s not truly for Kansas Metropolis natives.” For what it is price, that remark began a dialogue concerning the misrepresentation of Kansas Metropolis barbecue and Kansas Metropolis Masterpiece sauce.

One person, siloxanesavior, even claimed to have tried the product, albeit not from a Walmart fridge. “I had Kelce’s Kitchen BBQ straight from the buffet desk within the Kelce Automotive Jam VIP room and it was respectable however nothing to compete with the native barbecue dishes,” they wrote. “So, even earlier than it is frozen, packaged and bought at Walmart, there’s nothing to speak about.”

Newsweek I reached out to Walmart for remark by their “Media Relations Contact” web page.

Kelce’s branding efforts make sense

Whereas it is easy to really feel like Kelsey’s boxed meals are a cynical try and money in on his recognition, the transfer truly makes some sense. Since being linked to Swift, the tight finish’s inventory has gone by the roof.

On the finish of September, Kelce’s jersey gross sales noticed an almost 400 % improve, CNN reported. There was additionally a rise in bets positioned on the tight finish, and it could not assist that NFL broadcasts supplied a wide range of Swift-related puns each time he stepped into the highlight.

With this added consideration, upping your private model and promoting pre-made meals looks as if a wise transfer. Kelce has change into a family identify. Kansas Metropolis is related to barbecue. Mix these two, and you have a recipe (no pun supposed) for grabbing the eye of a curious client.

Contemplating the truth that he is underpaid by NFL requirements, who can blame him for making an attempt to make a couple of additional bucks?